Via Videosostav
Uniqlo recently launched an impressive online campaign based around banners that turned any website into a ‘lucky sip’ ticketing source. The ‘blog widget’ that was developed turned every image on any website into a ‘Uniqlo raffle ticket’ that gave users the chance to win goods every time the widget was clicked. Watch the video above for more info on this impressive way of creating banners that users WANT to click. The boundaries are being pushed just as online advertising is seeing the need to up its game.
Found via Digital Stew