There has been exciting news coming from both the BBC and Neville Brody’s Research Studios about a new collaborative global visual brand change for the BBC.
We’ve lived with and loved the distinctly ‘web 2.0′ design for a while now and it’s done us proud. However, time’s moved on, and in autumn last year we decided it was time to resurrect the project.
We set out to broaden our ambitions; to create a design philosophy and world-class design standards that all designers across the business could adhere to. We wanted to find the soul of the BBC. We wanted something distinctive and recognisable; we wanted drama. We knew whatever we created needed to be truly cross-platform and that we needed to simplify our user journeys.
Taken from the BBC blogs
(The intense ‘wall of shame’ as named by the creative team at BBC)
After what must have been quite a lengthy pitching process back in August 2009, Head of User Experience and Design, Brownyn Van Der Mere chose Research Studios as the team to work with on this pretty unimaginably big job.
You can read both the BBC’s and Research Studio’s opinions on the matter respectively here and here. Below are some images taken from the BBC blog article, which seem very exciting indeed.
It’s hard to imagine the sheer amount of detailed work that goes into a project of this size. The impact and acclaim that the existing BBC website (an understatement if ever there was one) brought a couple of years back obviously makes this a difficult job for anyone, but with a team of experts at the level of those at Research Studios, I for one am exciting in seeing and getting to know this new ‘GLV’ for myself.
All images taken from the BBC blogs